10 Essential Questions To Ask Your Realtor Before Listing Your Home

by Brad Elias

Choosing the right realtor is crucial when you're ready to sell your home. A great realtor will not only guide you through the process but also help you get the best deal possible. To ensure you're working with someone who has the experience and strategy to meet your needs, here are 10 essential questions to ask before listing your home:

  1. Who is the target market for my home?
    Understanding your home’s ideal buyer is key. A knowledgeable realtor should be able to identify your target market based on factors like location, amenities, and price point.

  2. What is your average days on market?
    This will give you a sense of how quickly homes listed with the realtor typically sell. Shorter days on market can indicate the realtor’s effectiveness in pricing and marketing homes.

  3. What is your average list-to-sell ratio?
    The list-to-sell ratio tells you how closely homes listed by the realtor sell relative to their asking price. A high ratio suggests that the realtor is skilled at pricing homes effectively.

  4. What percentage of your listings actually sell?
    Not every listing leads to a sale. Ask your realtor about their success rate to gauge how likely they are to successfully sell your home.

  5. What advice can you give to help with staging?
    Staging can make a significant difference in how quickly and for how much your home sells. A good realtor will offer helpful advice or even have connections with staging professionals.

  6. Do you have a pre-MLS marketing strategy?
    A strong pre-MLS marketing plan can generate buzz before your home even hits the market. Ask if the realtor has strategies in place to create early interest.

  7. Do you have a team or some administrative help?
    A realtor who works with a team may have more resources to support your sale, from marketing to coordinating showings, making the process smoother for you.

  8. Do you negotiate offers in person?
    Negotiating in person can be an advantage in securing a better deal. Ask if your realtor will be there to negotiate face-to-face or if they'll handle it remotely.

  9. Do you offer any kind of guarantee?
    Some realtors offer performance guarantees that provide peace of mind. Ask if the realtor guarantees a sale within a certain timeframe or if there are other assurances.

  10. Can I fire you without any penalty?
    This is an important question to clarify upfront. Some agents have contracts that bind you to them for a set period, while others may allow you to terminate without a penalty if you're not satisfied with their service.

Asking these questions can help you find a realtor who is not only experienced but also prepared to help you sell your home for the best price and in the shortest time possible. A successful sale starts with choosing the right realtor, so make sure to get the answers you need!

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